"Firefly's Insightful Tips": an educational initiative for children focused on energy conservation.
1 The Mission of Tolkovy Light
"Tolkovy Light's Tips" is the first educational project in Ukraine initiated by an energy supply company. Its mission is to instill ecological awareness from a young age, teaching children the fundamentals of energy conservation and responsible resource management. The project is a response to the pressing challenges of energy security in Ukraine and has received positive feedback from the community.
2 Project Audience and Geography
Currently, the project has reached over 1,500 children in Kyiv, Uzhhorod, Lutsk, and Nyzhniy Bystryy, where internally displaced children live and study. Together with their parents and relatives, the total audience that has engaged with Tolkovy Light's tips exceeds 6,000 people.
The project primarily targets younger school-aged children, but it is also understandable and engaging for preschoolers.
3 How a Comic Became an Animated Film?
The project has undergone three stages of development.
In the first stage, an interactive brochure with stickers was released. The whimsical character Tolkovy Light explained energy-saving rules to children in an easy-to-understand manner across various everyday situations, while the sticker tasks helped reinforce the information.
The second stage involved expanding the program. The brochure was supplemented with new materials, doubling its content. Posters featuring Tolkovy Light's tips were also created and placed in schools.
The third stage introduced a digital format. Recently, the Tolk Group released an animated film about Tolkovy Light, which is offered free of charge to Ukrainian educators for use in energy-saving and environmental literacy lessons. Additionally, methodological materials have been developed for conducting such lessons within the framework of the school subject "I Explore the World."
Learning Through Entertainment: How the Animated Film Aids Education
The animated film is a modern and accessible format for education. It is vibrant, dynamic, and easily understood by children. Alongside this, Tolk offers supplementary materials such as calendars, posters, coloring books, and reflective flicker bracelets. The latter not only enhance children's safety during dark hours but also remind them of the importance of conserving electricity.
4 What Lies Ahead for the Project?
Tolk plans to expand the project's geography by involving more schools and creating new digital materials and interactive tools. The main goal is to cultivate a generation that responsibly cares for the environment and uses energy resources wisely. Through modern technologies, the Tolk Group aims to contribute to the formation and enhancement of ecological awareness among children and adults in Ukraine.
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